"Jinjiang shoes exposition is" brand slippers

Seen the shoe fair this year, you would never think of the slippers to appeal, in jinjiang pit as the center of the slippers within the region and welcome to on the dazzling brand feast, there are the hole hole shoes brand of leisure fashion dragon, refined a handsome "crystal ladies slippers king" treasure, and emerging business casual men dragging brand).

Actually, jinjiang slippers this focus on appearance, open a wave "farce" brand, they have to extend the extension of the original single variety of. In the near future, a brand slippers "almost at war" is coming, and power is the shoe fair is only in the domestic market opportunity.

Slippers category extension system

Plus satin roses, hang a string of popular grape small ornament, or on the upper in a leather article, under the ornament, walked out of the "interior" pairs of slippers and began to casual shoes category, which is now very popular hole hole shoes, crossover, close to the extension, COLORFISH (China) co., LTD., director of commodity Wang Jianguo made a summarize about nowadays jinjiang department slippers movements.

That there will be a scene in front of the exhibition department of jinjiang slippers are on the basis of EVA to develop more products category, such as try to manually drag make new product development, the hole hole shoes fashion even additional development cotton shoes, etc., through this exhibition to display system type, to meet customers at home and abroad.

Hongsheng Wu Ruie footwear export trading company, told reporters that the guests to the factory orders at ordinary times, might not be able to once see these display samples by subject, so, through the shoe fair exhibitors, besides can directly get the order, the biggest purpose is to let their own research and development of new and old customers to become more aware of the factory production capacity, in particular the idea of change.

Perhaps, the slippers have can be equated with fashion picture, change 'slippers at home only wear the limits of thinking. According to the fashion trend of the development of all kinds of hole hole shoes, fresh color, not easy to fade, and specially designed for autumn/winter hole hole shoes, not only maximize the extension of the product category, also enlarged the slippers itself connotation, lead the domestic consumers in the transition of the slippers on the consumption concept." Bao feng fashion marketing, said sun kai international holdings co., LTD.

Create different brand attributes

In the venue, jinjiang hualong industry co., LTD and chaozhou jinheng shoes industry co., LTD's booth only of one wall lie between, but are very different, the two companies to send force hualong shoe sale in domestic market, is a breath out two-thirds of the exhibition hall to advertise their own domestic brand bing dragon, to vote on the heart. As a matter of fact, jinjiang slippers made brand has been the trend of The Times, hualong is only one of them started trying to brand operation of beginners.

According to introducing, bean after dragon brand launched in 2009, has been three years in a row on the shoe fair. The relevant person

in charge of hualong footwear tells a reporter, for a new brand, shoe fair investment promotion effect is good, some 

Jinjiang footwear

Jinjiang, Fujian Province, located in the southeast coast, and the public across the Taiwan Jinmen 5.6 sea miles, the city's land area 649 square kilometers, each 110 km long coastline. Local population 1.03 million, Chinese and Hong Kong, Macao and Taiwan compatriots more than 200 million people, known as "Jinjiang 3 million people at home and abroad." 1992 county to city, Fujian Province in 2001 was classified as medium-sized cities, and won the "Chinese shoes" reputation, economic strength has remained at the top of Fujian Province, National County basic economic competitiveness hundred counties (cities) in sixth place .

Jinjiang footwear industry is one of the advantages and characteristics of the traditional industries, the city's existing footwear production more than 5,000 enterprises, employing over 50 million people, travel, sports shoes, more than 1.25 billion pairs, the output value of more than 50 billion yuan, including tourism, sports shoes accounted for 20% of the country's total output of the world. Since reform and opening, Jinjiang footwear vigorously implement the brand strategy, brand ownership, such as China Famous Brand, 40%, China Famous Brand, China's export brand as well as due to the forefront rank 500 most valuable brands, is currently the shoe brand the most concentrated, focused on the most dynamic regions.

The reason casual shoes welcomed by the general public

Casual shoes are more like a traditional mass sports shoes,  casual shoes  with unique features worth consumers to seek the most casual sports shoes so that people usually wear the longest shoes he wore in the feet comfortable always feel loved and most consumers seeking the biggest reason, and in the price above casual sports shoes has a unique advantage, relatively simple and inexpensive than the usual written, in terms of design but also embodies the best of human nature. So casual sports shoes is always a good necessities.