Seen the shoe fair this year, you would never think of the slippers to
appeal, in jinjiang pit as the center of the slippers within the region and
welcome to on the dazzling brand feast, there are the hole hole shoes brand of
leisure fashion dragon, refined a handsome "crystal ladies slippers king"
treasure, and emerging business casual men dragging brand).
Actually, jinjiang slippers this focus on appearance, open a wave "farce"
brand, they have to extend the extension of the original single variety of. In
the near future, a brand slippers "almost at war" is coming, and power is the
shoe fair is only in the domestic market opportunity.
Slippers category extension system
Plus satin roses, hang a string of popular grape small ornament, or on the
upper in a leather article, under the ornament, walked out of the "interior"
pairs of slippers and began to casual shoes category, which is now very popular
hole hole shoes, crossover, close to the extension, COLORFISH (China) co., LTD.,
director of commodity Wang Jianguo made a summarize about nowadays jinjiang
department slippers movements.
That there will be a scene in front of the exhibition department of
jinjiang slippers are on the basis of EVA to develop more products category,
such as try to manually drag make new product development, the hole hole shoes
fashion even additional development cotton shoes, etc., through this exhibition
to display system type, to meet customers at home and abroad.
Hongsheng Wu Ruie footwear export trading company, told reporters that the
guests to the factory orders at ordinary times, might not be able to once see
these display samples by subject, so, through the shoe fair exhibitors, besides
can directly get the order, the biggest purpose is to let their own research and
development of new and old customers to become more aware of the factory
production capacity, in particular the idea of change.
Perhaps, the slippers have can be equated with fashion picture, change
'slippers at home only wear the limits of thinking. According to the fashion
trend of the development of all kinds of hole hole shoes, fresh color, not easy
to fade, and specially designed for autumn/winter hole hole shoes, not only
maximize the extension of the product category, also enlarged the slippers
itself connotation, lead the domestic consumers in the transition of the
slippers on the consumption concept." Bao feng fashion marketing, said sun kai
international holdings co., LTD.
Create different brand attributes
In the venue, jinjiang hualong industry co., LTD and chaozhou jinheng shoes
industry co., LTD's booth only of one wall lie between, but are very different,
the two companies to send force hualong shoe sale in domestic market, is a
breath out two-thirds of the exhibition hall to advertise their own domestic
brand bing dragon, to vote on the heart. As a matter of fact, jinjiang slippers
made brand has been the trend of The Times, hualong is only one of them started
trying to brand operation of beginners.
According to introducing, bean after dragon brand launched in 2009, has
been three years in a row on the shoe fair. The relevant person
in charge of
hualong footwear tells a reporter, for a new brand, shoe fair investment
promotion effect is good, some
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