Jinjiang footwear

Jinjiang, Fujian Province, located in the southeast coast, and the public across the Taiwan Jinmen 5.6 sea miles, the city's land area 649 square kilometers, each 110 km long coastline. Local population 1.03 million, Chinese and Hong Kong, Macao and Taiwan compatriots more than 200 million people, known as "Jinjiang 3 million people at home and abroad." 1992 county to city, Fujian Province in 2001 was classified as medium-sized cities, and won the "Chinese shoes" reputation, economic strength has remained at the top of Fujian Province, National County basic economic competitiveness hundred counties (cities) in sixth place .

Jinjiang footwear industry is one of the advantages and characteristics of the traditional industries, the city's existing footwear production more than 5,000 enterprises, employing over 50 million people, travel, sports shoes, more than 1.25 billion pairs, the output value of more than 50 billion yuan, including tourism, sports shoes accounted for 20% of the country's total output of the world. Since reform and opening, Jinjiang footwear vigorously implement the brand strategy, brand ownership, such as China Famous Brand, 40%, China Famous Brand, China's export brand as well as due to the forefront rank 500 most valuable brands, is currently the shoe brand the most concentrated, focused on the most dynamic regions.