Recalling Jinjiang, Fujian: Opening of the 23rd Footwear (Sports) Expo

 The 4-day 23rd China (Jinjiang) International Footwear Industry and the 6th International Sports Industry Expo opened on the 19th in Jinjiang City, Fujian Province. The exhibition adopts the online and offline "two-line integration" method to organize the exhibition, displaying the latest products, equipment, and technology of the sports market in a multi-dimensional and all-round way.

This exhibition attracted online exhibitors from more than 70 countries and regions including Italy, the Philippines, and South Africa. The offline Jinjiang International Convention and Exhibition Center is the main venue, with three main exhibition areas for finished footwear/sports goods, shoe textile materials, and mechanical equipment, as well as the Science and Technology Innovation Hall, the Footwear Index Pavilion, the Youth Chamber of Commerce Exhibition Area, and the Taiwan Shoe Machinery Pavilion. 10 There are several characteristic pavilions with an exhibition area of ​​60,000 square meters and over 2,300 international standard booths. In October of this year, the 18th World Middle School Summer Games will be held in Jinjiang. Therefore, this year's exhibition has set up a World Sino Games image hall to promote Jinjiang’s World Sino Games brand and showcase the results of preparations.

The sports industry, which focuses on the manufacture of sports goods, is one of the most distinctive features of Jinjiang's economy. In 2019, the regulated output value of the sports manufacturing industry in Jinjiang City exceeded 200 billion yuan for the first time, reaching 215.275 billion yuan, accounting for 39.2% of the regulated industrial output value. Zhang Wenxian, deputy secretary of the Jinjiang Municipal Party Committee and Mayor, said on the 19th that the Jinjiang Footwear (Sports) Expo has gradually developed into an international platform integrating product display, technology sharing, trade and investment, and cultural exchanges. The brand effect and influence continue to expand and become A beautiful business card of Jinjiang brand capital and sports city.

This exhibition is hosted by China Council for the Promotion of International Trade, China National Light Industry Council, and China Sporting Goods Industry Federation.

 The opening ceremony of the 23rd China (Jinjiang) International Footwear Industry and the 6th International Sports Industry Expo. Published by Xinhua Net (Photo by Lin Kaiyu

　　 Negotiations with merchants. Published by Xinhua Net (Photo by Lin Kaiyu)

　　 Creative shoes attract the attention of merchants. Published by Xinhua Net (Photo by Lin Kaiyu)

In the exhibition’s Sinotrans Image Hall, the results of Sinotrans’s preparations and supporting resources for market development were displayed intensively. A number of new licensed products were displayed in the exhibition, such as umbrellas, badges, cultural shirts, suitcases, pillows, etc. exhibition". Published by Xinhua Net (Photo by Lin Kaiyu)