Read this year's Shoe Fair , surely you will never think of slippers gauche to Jinjiang pit areas as the center of slippers we offer a dazzling brand feast , there is a hole shoes casual fashion brand Baron , elegant pretty "Crystal ladies' slippers King " treasure , as well as emerging business casual men dragged Xing Yu brand .
In fact , this focus on appearance Jinjiang slippers , setting off a wave of brand " Core change" trend, they have expanded the original single varieties extension . In the near future , a slipper brand " beach landing " will be staged , but this is just the shoes will force the domestic market opportunity.
Slippers category extension system unveiled
Plus flower silk roses, grapes hang a string of popular small decorative , or something to do on a strip of leather uppers , in these embellishment , pairs of slippers out of the " indoor" , began to casual shoes category , also is now very popular hole shoes , shoes, and other cross-border close to extending , COLORFISH ( China ) Co., Ltd. Wang Jianguo , director of commodities on the latest trends in Jinjiang Department of slippers made roughly summarized .
It will have a front scene, this exhibition Jinjiang Department slippers are to develop more product categories on the basis of EVA , such as drag crafted by hand to try , hole shoes cotton
brand sport shoes fashion new product development and even supplement development , through this exhibition as a system -style display, meet with clients at home and abroad .
Hongsheng Footwear export trading company Wurui E told reporters , usually the guests to the factory orders , may not be able to see these disposable sample exhibited by topic , so by Shoe Fair exhibitors , in addition to directly get the orders, their biggest the original intention was to make his new and old customers develop a better understanding of the plant's production capacity , especially in changing some of the ideas.
Perhaps, " slippers and fashion can already equate a change ' can only wear slippers at home ' limitations of thinking according to the fashion trend of the development of various types of hole shoes , the color of fresh , not faded , and specifically for winter hole shoes designed not only to maximize the extension of the product category , but also expanded the meaning of slippers itself gradually guide the domestic consumer spending shift in the concept of slippers . " Baofeng Modern International Holdings Limited Market Sun Kai says .
Create a different brand attributes
In the meeting, Jinjiang Hua Long Footwear Co., Ltd. Booth Chaozhou and Kim Hyung Shoe Company is only separated by a wall , but the two companies are very different ideas , bent to force the domestic Hualong shoes, it is out of breath hall 2/3 of propaganda from their own domestic brand Baron to table determination. In fact, the Department of slippers made Jinjiang brand has a general trend, Hualong is only one brand operation started trying to beginners .
According to reports, after the Baron brand was launched in 2009 , has three consecutive appearances in the shoes of Bo . Hualong Shoes official told reporters that for an emerging brand, investment results Shoe Fair is also good that some people will want to domestic brands around , looking for some of the more promising new brands , they increase the Bin Dragon brand strength is demonstrated that in mind , later Baron will be a leisure fashion brand.
Also a drag to do business casual men 's fertility -Shoe directly on the show floor , opened a small new spring and summer 2011 conference, they will be male drag as the main product , location for business and leisure Consumer groups, which will probably be their enter the domestic market positioning prototype it !
And this is in a way the shoes will provide this group with a brand Jinjiang Department slippers stage show , they self-direction , and strive to show the personality of the brand attributes , I believe at this stage , Jinjiang brands slippers will usher in blossom in the spring !
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